More than half a dozen venture-backed, slickly marketed companies - among them Plated, Purple Carrot, HelloFresh, ChefDay!, Chef'd, GreenChef, Din, Peach Dish, and Blue Apron - are chasing the space, all with slightly different glosses and specialties. Indeed, the consulting firm Technomic estimates that over the next decade, the meal-kit market will become as big as a $5 billion industry. For anyone who's come home after a long day at work to find an empty fridge and an utter unwillingness to cook or shop the appeal is obvious: A kit offers the ease of takeout, but the joy (or bragging rights) of cooking, all for the low, low price of (roughly) $10 per meal. Of the many small indulgences and unbidden conveniences the current tech boom has given us, one of the most enticing might be the luxe meal-kit-in-a-box: A cardboard box of pre-packed ingredients, delivered to your door once a week or so with idiot-proof recipes included.
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